Graphics: Rebranding The Move

This summer I lead the rebranding of The Move to We Who Engage.

It was something I had never done before and was excited to embark on a path that I would later realize involved hefty amounts of coordination, management, creativity, feedback and iteration, iteration, iteration - for something that seemed almost common sense or trivial in the beginning.

This project allowed me to reflect on the time when I had first joined the move and embarked on social media expansion to now - with a steadily growing following, new team members and upcoming collaboration with the Media Lab among other various organizations.

Overall I had fun and even go to teach myself how to use After Effects for our promotional story and eventually our rebranding video

(even if it took 40 mins to render a 8 sec clip on a 2018 MacBook Pro).



Attached is the accumulation of all the draft logos made in Illustrator, Procreate and Figma.