1. Appreciate: "Mr(s) Prospect, I appreciate you're jumping on this call" 2. Check end time: "We've scheduled 30min does that still work for you?" 3. Buyer's expectations: "On your side, what do you expect from this meeting to be a success?" 4. End Goal: "Ok great, my goal today is to help us assess if we're a great fit for your current initiatives on [topic]. 5. Agenda: "So, first, we'll talk about _____ then I'll tell you more about [Product] and by the end of the call if you don't think that we could help on your current initiatives, we'll stop there, BUT, if you think that we might be able to help, we'll schedule the next step. Fair enough? 6. Validate: What you'd like to add or remove from that agenda?"
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