A note to myself

One of my favourite Seth Godin blog posts talks about the idea of false choices.



In the post, Seth poses a scenario: imagine you're buying strawberries at the farmer's market. You see a pallet of strawberries in front of you, and you pick the best ones among the fruit you see.





You walk away feeling as though you've chosen the best berries. What you don't consider, however, is the fact that you never even got to look at the dozens of other pallets in the back of the farmer's truck.



The point Seth makes is not that you should examine every basket to find the best berries. It's that you should acknowledge the incompleteness of the data you're considering when making a choice.



Well, I am increasingly feeling as though I am staring at a pallet of strawberries in front of me. Each basket looks enticing. And given that there are infinite choices in front of me, I could spend years sifting through the baskets, looking for the best one.



While some amount of exploration is necessary, I think I am approaching the over-optimization point. The point where further exploration isn't worth the diminishing potential benefits.



In times like these, I want to be guided by my principles. Here are some loose thoughts I have around the principles:



  • Work with extraordinary people who uplift me.

  • Accelerate my personal growth.

  • Build financial runway.

  • Build something that serves a group I care deeply about.

  • Build something that deeply resonates with me as creating massive value.



I swear to myself that I will never compromise on any of these principles.









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